About JRS Consulting, Inc. | Biography
Jenny Schade, Principal
her background in communications and counseling psychology to help
organizations answer that critical question, "How do your customers
and employees feel about your products and services?" The answers
that her research uncovers are the foundation for building strong
brands and developing effective communications and relationships with
employees and customers.
As an officer and director of qualitative research at Golin/Harris
International, one of the world's largest public relations firms,
Jenny helped build brands that included Levi's 501 jeans, Campbell's
soup, L'eggs pantyhose, Hall's cough tablets, Jim Beam bourbon, Celestial
Seasonings and Kleenex. Prior to Golin/Harris, Jenny worked for Edelman
Public Relations, where she supervised consumer and medical programs
for clients that included Kraft and the American Academy of Pediatrics.
Jenny also trained as a counseling psychologist, learning to empathically
understand the experience of her clients and the events central to
their lives. She has counseled children, adults, couples and families
and assisted with job transitions and issues as a career counselor.
Today Jenny applies her empathic listening and analytical skills to
understanding the emotional connections that people have with products
and services. She conducts focus groups and in-depth interviews among
corporate executives, medical professionals, customer groups, business-to-business
audiences, consumers, children and company employees. She is experienced
in exploring reactions to products, services and issues, as well as
in testing advertising campaigns, public relations programs, product
and brand positionings, and messages.
Jenny's experience as an agency account director enables her to translate
research findings into strategic communications recommendations. She
also partners with major data tabulation companies to quantify findings
and identify the key drivers of employee commitment and customer satisfaction.
Her column, "Jenny Schade's Making It Count," appears
bimonthly in The Measurement Standard, the international newsletter
of public relations measurement.
Fluent in French, Jenny has lived in France on several occasions, starting when she was five. She received her Master's degree in Counseling Psychology from Northwestern
University, where she has also taught. She completed the Executive Program,
Building, Leveraging & Rejuvenating Your Brand, at Northwestern's
Kellogg School of Management.
She taught Integrated Marketing Communication at Columbia College in Chicago. Her research has been published in Psychological
Reports and Northwestern University's Journal of Integrated
Communications. She holds a Bachelor of Arts degree in Journalism and French from
the University of Wisconsin-Madison.
For her marketing communications and research work, Jenny has received
the Silver and Bronze Anvil Awards from the Public Relations Society
of America, and awards from the Publicity Club of Chicago and the
International Association of Business Communicators.
"Scores of good account people worked at Golin/Harris in my day. One of the very best was Jenny Schade. Jenny uniquely brings a smart perspective that zeroes in on the wants and needs of customers, employees and other stakeholders. Then she designs solutions that use a truly integrated mix of components to best get the job done."
- Tom Harris