Global PR firm Hill & Knowlton engaged JRS to explore how its client, the University of Illinois, was perceived by key stakeholders. JRS and Hill & Knowlton collaborated on a research program that explored perceptions of the University as a research institution among multiple target audience segments. JRS's research and analysis helped Hill & Knowlton to identify compelling opportunities to position and differentiate the University in the research arena.

"Jenny Schade and the research professionals at JRS Consulting have helped us get to the heart of what is important to our clients' target audiences and what is not. Using both qualitative and quantitative research techniques, Jenny is able to uncover and validate information that enables us to better motivate audiences through high-impact communications and marketing programs."
- Elizabeth G. Berglund
Senior Vice President
Hill & Knowlton