CUSTOMER-DRIVEN MARKETING

– To Ensure Marketing Success, Develop
20:20 Foresight

– How to Develop Compelling Marketing Programs that Generate Sales

– What are Your Customers and Employees Thinking?
The Value of an Outside-In Perspective

–  "What's In It For Me?" Guidelines for Developing Compelling Communications and Messages

– The Ultimate Edge: Establishing Emotional Benefits

– Listening to Who's Really Calling the Shots - Your Customer

GETTING THE BEST IDEAS

– Eight Brainstorming Best Practices: How to Ensure Super-Colossal Ideas

– Meeting Facilitation 9-1-1: How to Reach a Verdict in Every Meeting

INTERNAL COMMUNICATIONS

– Seven Steps to Ignite Employee Engagement

– Best Practices for Communicating a New Corporate Vision

MEASURING RESULTS & ESTABLISHING VALUE

–  Maximizing the Value of Communications:
Conducting a Communications Audit/Assessment

– Measuring Results and Establishing Value

RESEARCH YOU CAN REALLY USE

– It's Time to Put on Your Cape and Be a Superhero: "Captain Measurement to the Rescue"

– Strange But True Tales: "The Personal Massager" and six other bizarre adventures from the consulting frontline.

– The Exorbitant Cost of Not Doing Marketing Research — Salesgenie.com's $2.7 million mistake, and how a major retailer avoided making a similar one.

– How to Conduct Research That Moves the Business

– Back-to-School for Consultants: How to Continually Develop Expertise

– Your Field Guide to Conducting Effective Interviews

– "Do You Speak Research?" A Glossary of Market Research Terms

–  Marketing to Kids: The ABC's of Conducting Research With Children and Teens

– The Recipe for Exponentially Increasing Your Success:
A Shot of Research, A Shot of Bourbon

– Research on the Orient Express: Inside Secrets of a Market Researcher

– When Measurement Goes Bad: Avoiding Research Pitfalls

– Facts Vs. Feelings: How to Measure What's Really Important

– Ten Reasons You Should Hire a Professional Moderator to Conduct Focus Groups

– Research Lessons Learned From Bill Cosby, Kenny Rogers, and Rita Moreno: Five Tips for Doing Research that Earns Star Billing

– Five Guaranteed Steps for Being Considered a Business Partner and Not "Just a Researcher"

– Your Job Beyond the Charts and Graphs

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