About JRS Consulting, Inc. | Biography
"Jenny was just terrific and unbelievably responsive
to our needs, from the beginning to the end. We wanted to test our commercials before
airing them nationally in order to avoid any missteps and to help us determine the appeal
of the ads to different audiences. Right away, Jenny understood our strategy, our focus
and our target audiences. We got out of the focus groups exactly what we needed to make the right decisions about airing our ads. She helped us spend our money wisely.
Her work was first class."
- Jane Ostrander
Director of Communications
Examples of results we have achieved over the past 15 years:
Marketed European Products
Evaluated new product concepts
Positioned organizations for success
Maximized advertising budgets
companies and products in a competitive marketplace
internal communications efficiency
and retained employees/maintained diversity
Marketed to kids most effectively
Our research-based approach identifies meaningful
differences that set brands apart and provides clients with critical
insights into their target audiences. We then make strategic recommendations
for communicating more effectively and efficiently, leading to relationships
While we enjoy working with numerous marketing, advertising and public
relations agencies, we are an independent company. Our independence
allows us to make objective recommendations that clients can choose
to implement themselves or carry out with the support of outside resources.
We have no vested interest in supporting or suggesting major campaigns
or initiatives. Our program recommendations focus entirely on meeting
the needs and maximizing the profits of our clients.
"We enjoy a great relationship
with JRS Consulting. Jenny Schade has been an invaluable team member
with research and strategic positioning. Because she is independent,
our clients know that she has no vested interests with her recommendations.
That independence gives great credibility to her services. Our clients
have always given her extremely high marks for professionalism, presentation
capabilities and marketing expertise. We continue to recommend her
to clients even for projects with which we are not involved."
- Ray Carmichael
We work toward specific goals, with clear timing and deliverables
that contribute to client business objectives. The majority of our
assignments are completed within six weeks to six months. Our approach
is collaborative, working closely with our clients to transfer our
understanding of their target audiences to them so that they can turn
customers and employees into brand allies and advocates.
JRS Consulting is certified as a women's business enterprise through the Women's Business Enterprise National Council (WBENC), the nation's largest third party certifier of businesses owned and operated by women in the United States.