About JRS Consulting, Inc. | Biography

"Jenny was just terrific and unbelievably responsive to our needs, from the beginning to the end. We wanted to test our commercials before airing them nationally in order to avoid any missteps and to help us determine the appeal of the ads to different audiences. Right away, Jenny understood our strategy, our focus and our target audiences. We got out of the focus groups exactly what we needed to make the right decisions about airing our ads. She helped us spend our money wisely. Her work was first class."
- Jane Ostrander
Director of Communications
Tenneco Automotive

Examples of results we have achieved over the past 15 years:

 Marketed European Products

 Communicated change

 Evaluated new product concepts

 Positioned organizations for success

 Increased sales

 Maximized advertising budgets

 Introduced new products

 Differentiated companies and products in a competitive marketplace

 Increased internal communications efficiency

 Attracted and retained employees/maintained diversity

  Marketed to kids most effectively

Our research-based approach identifies meaningful differences that set brands apart and provides clients with critical insights into their target audiences. We then make strategic recommendations for communicating more effectively and efficiently, leading to relationships that last.

While we enjoy working with numerous marketing, advertising and public relations agencies, we are an independent company. Our independence allows us to make objective recommendations that clients can choose to implement themselves or carry out with the support of outside resources. We have no vested interest in supporting or suggesting major campaigns or initiatives. Our program recommendations focus entirely on meeting the needs and maximizing the profits of our clients.

"We enjoy a great relationship with JRS Consulting. Jenny Schade has been an invaluable team member with research and strategic positioning. Because she is independent, our clients know that she has no vested interests with her recommendations. That independence gives great credibility to her services. Our clients have always given her extremely high marks for professionalism, presentation capabilities and marketing expertise. We continue to recommend her to clients – even for projects with which we are not involved."
- Ray Carmichael
Strategics, Inc.

We work toward specific goals, with clear timing and deliverables that contribute to client business objectives. The majority of our assignments are completed within six weeks to six months. Our approach is collaborative, working closely with our clients to transfer our understanding of their target audiences to them so that they can turn customers and employees into brand allies and advocates.

JRS Consulting is certified as a women's business enterprise through the Women's Business Enterprise National Council (WBENC), the nation's largest third party certifier of businesses owned and operated by women in the United States.