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MARKETED TO KIDS MOST EFFECTIVELY A major children's museum engaged JRS to consult on a range of new exhibits the museum was considering as it prepared to double its space. We showed exhibit designs to target 5th through 8th graders, explored their reactions and engaged them in discussions about how they decide what to do after school and on weekends. Our focus groups gave clear direction on the exhibits that appealed most to target pre-teens, suggested ways to promote the expanded museum most effectively and recommended compelling messages that would drive new visitors and current museum members to explore the new space. "Jenny's work with children is really quite eye-opening. She is able to open up even the littlest ones in gaining the perspective and truth that only children can provide. She has mastered one of the toughest audiences from which to glean research insight." - David Coronna Managing Director Burson-Marsteller BACK TO RESULTS HOMEPAGE |
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© 2008 JRS Consulting, Inc.