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QUANTIFYING
THE
VALUE OF COMMUNICATIONS
Our quantitative process helps communications
clients increase their effectiveness and demonstrate the value they
add to the brand equity. JRS executes surveys that establish baseline
measures and identify needs among corporate staff and key customer
groups. Our employee communications surveys for McDonald's and Exelon
Corporation have received numerous awards. Our work for Exelon in
a baseline communications audit helped the corporation realign its
communications vehicles leading to savings in the six figures
and provided clear direction for development of a communications
plan. We then conducted a follow-up audit that quantified the Exelon
Corporate Communications department's resulting increase in effectiveness.
"As a result of the employee communications
survey Jenny designed for Exelon, we made research-based decisions
about realigning our communications vehicles that saved us six figures.
We also achieved an informative baseline about how we communicate
to our employees as well as strategic recommendations for improving
our communications. Jenny tailored our employee communications survey
to suit our company. Her past experience in working with companies
that have multiple business units was very beneficial. She recognized
that while we are a big company, we don't necessarily fit the stereotypical
"large-company" mold. I have recommended Jenny to my colleagues and
would do so again. I'm impressed with her experience, how easy she
is to work with, her professionalism and her warmth."
- Jami Turano
Manager of Corporate Publishing
Exelon Corporation
NEXT SERVICE
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