JRS Consulting, INC : : RESULTS : :


		MAXIMIZED ADVERTISING BUDGETS Tenneco Automotive wanted to test a new ad campaign to determine its appeal to different audiences. JRS screened commercials in focus groups and advised Tenneco about which commercials would be most effective for particular key stakeholders, helping them make the best decisions for their ads buys. "Jenny was just terrific and unbelievably responsive to our needs, from the beginning to the end. We wanted to test our commercials before airing them nationally in order to avoid any missteps and to help us determine the appeal of the ads to different audiences. Right away, Jenny understood our strategy, our focus and our target audiences. We got out of the focus groups exactly what we needed to, to make the right decisions about airing our ads. She helped us spend our money wisely. Her work was first class." - Jane Ostrander Director of Communications Tenneco Automotive NEXT RESULT