SMART Positioning ProcessSM
In our over-communicated society, organizations need a powerful tool for creating and maintaining real differentiation in the marketplace. Our SMART Positioning Process
SM is a research-based method for developing brand and corporate positionings. The process incorporates careful analysis of the client and competitor positions in the marketplace with input from management and key stakeholders. We work closely with our clients to use this research as a base to develop a positioning that is credible, compelling and differentiating. We then test and refine the positioning and resulting key messages through qualitative research.

"JRS Consulting offers an unusual capability that integrates communications know-how with market research expertise to produce invaluable insights and results you can use. I thought I had engaged a smart focus group resource but we got that and so much more. Jenny brought such a personal approach to her work and was there every step of the way — not only using her special ability to draw out people's beliefs and perceptions but also to assist with the complex challenge of creating a simple but compelling message platform on a project that was anything but simple. Without question she went above and beyond our expectations as a research and communications partner."
- Sally Benjamin Young
Vice President, Communications

Baxter International Inc.