SMART Positioning ProcessSM
In our over-communicated society, organizations need a powerful
tool for creating and maintaining real differentiation in the marketplace.
Our SMART Positioning ProcessSM
is a research-based method for developing brand and corporate positionings.
The process incorporates careful analysis of the client and competitor
positions in the marketplace with input from management and key
stakeholders. We work closely with our clients to use this research
as a base to develop a positioning that is credible, compelling
and differentiating. We then test and refine the positioning and
resulting key messages through qualitative research.
"JRS Consulting offers an unusual
capability that integrates communications know-how with market research
expertise to produce invaluable insights and results you can use.
I thought I had engaged a smart focus group resource but we got that
and so much more. Jenny brought such a personal approach to her work
and was there every step of the way not only using her special ability
to draw out people's beliefs and perceptions but also to assist with
the complex challenge of creating a simple but compelling message
platform on a project that was anything but simple. Without question
she went above and beyond our expectations as a research and communications
- Sally Benjamin Young
Vice President, Communications
Baxter International Inc.